DECOR

Vintage Advertising Print – “Vishnu Chhap Bidi”

c. Mid 20th century   

Vintage Advertising Print – “Vishnu Chhap Bidi”

This is a vintage Indian advertising lithograph for “Vishnu Chhap Bidi”, a traditional hand-rolled Indian cigarette brand. Printed in bold red and yellow tones, the artwork showcases the product packaging prominently with decorative Indian script typography, including the swastika motif (a traditional symbol of auspiciousness in Indian culture).

The frame and mounting indicate it has been preserved as a collectible object, reflecting the popular culture and commercial design sensibilities of mid-20th century India. Such prints are now sought-after examples of vernacular advertising art, blending everyday utility with regional aesthetic identity.

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